Skip to main content

The context you need, when you need it

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our own.

We rely on readers like you to fund our journalism. Will you support our work and become a Vox Member today?

Join now

The latest GOP poll has Trump in the lead — but it’s terrible news for his campaign

Wince.
Wince.
Wince.

The Republican primary won’t be over for another year, and won’t even start for another six months. Republicans should be thanking their lucky stars for that. Here’s why:

The USA Today/Suffolk poll actually tested how seven different Republican candidates would perform against Clinton. Trump comes off the worst, by far. (The next-worst, Ben Carson, trails Clinton by 13 points.)

Given Trump’s populist appeal — both his billionaire-outsider persona and the fact that he’s running a campaign on attacking immigrants, which is an issue on which many in the GOP base don’t trust the party’s leadership — it makes sense that the 17 percent of would-be primary voters who support him wouldn’t care about “electability.” If that trend held through the campaign — with the base supporting Trump as a way to stick it to the party’s elite — that would be disastrous news for the GOP in the general election.

The good news for Republicans, though, is buried deeper in the poll. Donald Trump has by far the highest name recognition of any Republican candidate: Only 2 percent of respondents hadn’t heard of him. (Compare that with the 27 percent of people who haven’t heard of Scott Walker.) That supports the theory, as raised by Vox’s Andrew Prokop, that what looks like Trumpmentum in the polls is partly just name recognition. Once Trump wilts under scrutiny — or once other candidates manage to cut through the noise and get their names out there — that 17 percent of potential primary voters who support Trump might wander elsewhere.

Watch: Why Bernie Sanders is winning the internet

More in Politics

Podcasts
The Supreme Court abortion pills case, explainedThe Supreme Court abortion pills case, explained
Podcast
Podcasts

How Louisiana brought mifepristone back to SCOTUS.

By Peter Balonon-Rosen and Sean Rameswaram
Politics
Trump’s China policy is nearly the exact opposite of what everyone expectedTrump’s China policy is nearly the exact opposite of what everyone expected
Politics

As Trump heads to China, attention and resources are being shifted from Asia to yet another war in the Middle East.

By Joshua Keating
Politics
Are far-right politics just the new normal?Are far-right politics just the new normal?
Politics

Liberals are preparing for a longer war with right-wing populists than they once expected.

By Zack Beauchamp
The Logoff
Flavored vapes doomed Trump’s FDA headFlavored vapes doomed Trump’s FDA head
The Logoff

Why Marty Makary is out at the FDA, briefly explained.

By Cameron Peters
Politics
Virginia Democrats’ irresponsible new plan to save their gerrymanderVirginia Democrats’ irresponsible new plan to save their gerrymander
Politics

Democrats just handed the Supreme Court’s Republicans a loaded weapon.

By Ian Millhiser
The Logoff
Can Trump lower gas prices?Can Trump lower gas prices?
The Logoff

What suspending the gas tax would mean for you, briefly explained.

By Cameron Peters