Skip to main content

The context you need, when you need it

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our own.

We rely on readers like you to fund our journalism. Will you support our work and become a Vox Member today?

Join now

The Incredible Oversharing Endurance of Kim Kardashian West (Full Session Video)

A window into the melded real and virtual worlds of reality entertainment’s biggest star.

Asa Mathat

Inviting Kim Kardashian West to speak at Code/Mobile brought upon our conference and Twitter and Facebook and comments section a small sliver of what the reality TV star experiences every day.

“Unfollow and unsubscribe!” “I’m disgusted!” “Your credibility just went to shit!” “Downfall of humanity!”

Suddenly we understood for ourselves why the word “polarizing” is so often used to describe her life.

But that’s actually exactly what Kardashian West and interviewer Kara Swisher discussed onstage at Code/Mobile. Swisher asked, “Why do people not take you seriously?” Kardashian West explained how and why she takes the heat about oversharing, because her business is this glamorized version of what everyone does every day. It was a window into the melded real and virtual worlds of reality entertainment’s biggest star.

In fact, she said, a big breakthrough moment for the hit mobile game Kim Kardashian: Hollywood came when the game’s storyline started to mimic her life in real time, taking the character on a trip to Mexico and clothing her in the very bikini Kardashian West was wearing — even before the paparazzi had discovered that her secret vacation getaway that week was, in fact, Mexico. The real-world version of it.

Why does the reality-entertainment star translate so well on social media? Because she shares her life through her phone (mostly her iPhone; she said her beloved, outdated BlackBerry Bold is for typing emails and texts) as it happens, in the moment.

kim-kardashian-hollywood

Behind the scenes, Kardashian West is making her own rules of the game — for instance, she told Swisher that she doesn’t share more than three shots of herself from a single location, for fear of boring the audience. She goes back and forth with gamemaker Glu Mobile to tweak virtual clothing choices and her own avatar in the game. And then, on the Code/Mobile stage in an all-white outfit with her strong features and glowing skin, Kardashian West in real life really does look like a drawn cartoon, even a Disney princess.

All the while that she’s sharing on the small screen, cameras for her TV show follow her around — and there they were, in the usually off-limits green room of our conference. As one of the producers of the conference, sitting back there myself with the room taken over by her entourage and equipment capturing her eating lunch, I felt a giddiness in the spectacle, but her utter lack of privacy really hit home. It’s not a life I would like to live.

Yes, other people work at actual work, but she works at this sharing game, both real and virtual.

And some people — a lot of people, millions of them who watch her shows and follow her on social media and buy her in-app purchases — actually do like that. Her currency is her life, and she gives it to them.

What does she think is behind her mass appeal?

“I think that no matter what, even though some of the things we go through seem pretty crazy and intensified, we’re real and somewhat normal, and at least you feel you can relate,” Kardashian West told Swisher onstage. “Or maybe want to vicariously live through what they see the lives to be. And then they feel this strong closeness. We’re so open — so I think there’s some kind of connection.”

In the end, the most impressive thing about Kardashian West? This woman has incredible endurance, to deflect the hate and continue to do this thing that she chooses to do every day: Share her life.

Here’s the full video of the session:

This article originally appeared on Recode.net.

More in Technology

Podcasts
Are humanoid robots all hype?Are humanoid robots all hype?
Podcast
Podcasts

AI is making them better — but they’re not going to be doing your chores anytime soon.

By Avishay Artsy and Sean Rameswaram
Future Perfect
The old tech that could help stop the next airborne pandemicThe old tech that could help stop the next airborne pandemic
Future Perfect

Glycol vapors, explained.

By Shayna Korol
Future Perfect
Elon Musk could lose his case against OpenAI — and still get what he wantsElon Musk could lose his case against OpenAI — and still get what he wants
Future Perfect

It’s not about who wins. It’s about the dirty laundry you air along the way.

By Sara Herschander
Life
Why banning kids from AI isn’t the answerWhy banning kids from AI isn’t the answer
Life

What kids really need in the age of artificial intelligence.

By Anna North
Culture
Anthropic owes authors $1.5B for pirating work — but the claims process is a Kafkaesque messAnthropic owes authors $1.5B for pirating work — but the claims process is a Kafkaesque mess
Culture

“Your AI monster ate all our work. Now you’re trying to pay us off with this piece of garbage that doesn’t work.”

By Constance Grady
Future Perfect
Some deaf children are hearing again because of a new gene therapySome deaf children are hearing again because of a new gene therapy
Future Perfect

A medical field that almost died is quietly fixing one disease at a time.

By Bryan Walsh