Skip to main content

The context you need, when you need it

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our own.

We rely on readers like you to fund our journalism. Will you support our work and become a Vox Member today?

Join now

Instagram Diehards Gather in Person Before App’s Fourth Birthday

Instagrammers met in groups worldwide ahead of Instagram’s fourth anniversary.

Kurt Wagner/ Re/code

From Moscow’s historic Bolshoi Theater to the Sa’dabad Palace in Tehran, Instagram diehards from across the globe gathered over the weekend as part of the platform’s 10th ever world-wide InstaMeet.

The purpose: bring the social element of the photo-sharing app to life in the real world. Users then share photos from their respective gatherings to Instagram with a universal hashtag, #WWIM10, which included more than 30,000 photos on Saturday alone, according to Instagram.

At San Francisco’s Presidio park, more than 100 Instagrammers gathered to snap photos, meet those who they follow in person, and, of course, talk about their favorite filters. Some participants brought props, like sunflowers and pinwheels. The event’s host, a local photographer named Brock Sanders, brought Instagram pins and name tags where people identified themselves using their @ handle instead of their real name.

Most everyone was friendly, if not eager to meet the rest of crew. One Instagrammer, who introduced himself as JJ, caught sight of a familiar name tag before exclaiming “It’s so great to meet you, I love your feed!” Others introduced themselves to Elizabeth Gilmore, a popular Instagram disciple who also works as a designer at Facebook. (She also co-hosted the event with Sanders.)

Perhaps the most interesting part of InstaMeets is that Instagram has almost nothing to do with orchestrating them. The company picks the weekend — this weekend’s world-wide InstaMeet coincides with Instagram’s four-year anniversary on Monday — but otherwise the meetups are organized and carried out exclusively by Instagram users.

Sanders, 35, has planned three world-wide InstaMeets in the past year or so, including Saturday’s Presidio event. He says that planning the event is a full-time job for the week leading up to it. Sanders keeps all logistics in mind — Are there bathrooms and parking nearby? Can children or people with disabilities attend? And once the logistics are set, simply spreading the word is the hardest part. (Although, with 37,000 followers, Sanders is probably the right man for the job.)

Is all that work worth it? See for yourself.

“We all love the same thing, we have a passion for photography,” he says. “It’s not everyday you can get everyone from a community together who all enjoy the same thing.”

Auto-retrato para o mundo. #Rio365_Instameet #WWIM10 #WWIM10_Rio #AmoBotafogo

A photo posted by Aluísio Ezequiel (@aezequiel) on

An InstaMeet in Rio de Janeiro, Brazil.

An InstaMeet in Russia.

The beard scene was real at my first Instagram meetup. #PresidioMeetsWWIM #WWIM10 #instameet @andyevans2

A photo posted by Danika Lam (@viededanika) on

The InstaMeet at the Presidio in San Francisco.

Walking through the fall #wwim10 #tehranim10 #tehranim10golestan

A photo posted by حُــــين افشاری (@hosseinafshari) on

An InstaMeet in Tehran, Iran.

An InstaMeet near São Paulo, Brazil.

A group in Semarang, Indonesia, recreates the Instagram Like button.

Elizabeth Gilmore, who helped Sanders plan the Presidio meetup, stands with a bright red balloon.

Vuela/fly #instameetLima #igersPeru #WWIM10Lima #WWIM10

A photo posted by Andrea (@abyte24) on

An InstaMeet in Lima, Peru.

The InstaMeet at El Matador Beach in Malibu, Caif.

This article originally appeared on Recode.net.

More in Technology

Podcasts
Are humanoid robots all hype?Are humanoid robots all hype?
Podcast
Podcasts

AI is making them better — but they’re not going to be doing your chores anytime soon.

By Avishay Artsy and Sean Rameswaram
Future Perfect
The old tech that could help stop the next airborne pandemicThe old tech that could help stop the next airborne pandemic
Future Perfect

Glycol vapors, explained.

By Shayna Korol
Future Perfect
Elon Musk could lose his case against OpenAI — and still get what he wantsElon Musk could lose his case against OpenAI — and still get what he wants
Future Perfect

It’s not about who wins. It’s about the dirty laundry you air along the way.

By Sara Herschander
Life
Why banning kids from AI isn’t the answerWhy banning kids from AI isn’t the answer
Life

What kids really need in the age of artificial intelligence.

By Anna North
Culture
Anthropic owes authors $1.5B for pirating work — but the claims process is a Kafkaesque messAnthropic owes authors $1.5B for pirating work — but the claims process is a Kafkaesque mess
Culture

“Your AI monster ate all our work. Now you’re trying to pay us off with this piece of garbage that doesn’t work.”

By Constance Grady
Future Perfect
Some deaf children are hearing again because of a new gene therapySome deaf children are hearing again because of a new gene therapy
Future Perfect

A medical field that almost died is quietly fixing one disease at a time.

By Bryan Walsh