Blue River Technology, which uses computer vision and robotics to improve the efficiency of agriculture, has raised $10 million in a round led by Data Collective Venture Capital. Google Chairman Eric Schmidt’s Innovation Endeavors also joined the round, as did earlier investor Khosla Ventures. The first application of the Mountain View, Calif.-based company’s technology uses computer vision to recognize and eliminate weeds in lettuce fields, a precise method that avoids blanketing farms in herbicide. The company, which raised $3.1 million in a Series A round in 2012, will use the new funds to build up its engineering team and expand its product line.
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