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Market Platform Dynamics CEO Karen Webster Talks About Slow Adoption of Mobile Payments (Full Video)

Mobile payments have been slow to catch on with the world’s consumers because it’s not solving the right consumer problem.

by Dawn Chmielewski
Asa Mathat

Market Platform Dynamics Chief Executive Karen Webster challenged some popularly held assumptions about the global mobile payments in her remarks at the Code/Mobile conference at The Ritz-Carlton in Half Moon Bay, Calif.

Webster said mobile payments have been slow to catch on with the world’s consumers. Here’s why: It’s not solving the right consumer problem. Shoppers don’t have any difficulty pulling a credit card out of their wallets. Rather, they’re most concerned about whether they’re getting the best deal for the item they’ve just purchased.

Check out the full video here:

This article originally appeared on Recode.net.

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