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Apple Features Uber in Its New Apple Watch Commercial

Are Apple and Uber the new power couple?

by Carmel DeAmicis
Pablo Blazquez Dominguez / Getty

Apple has produced a host of video ads for the Apple Watch that feature just the wrist wearable, but its latest stars ride-hailing company Uber.

The commercial shows a couple interrupted in an almost-kiss by the woman’s Apple Watch, which alerts her that her Uber has arrived. She swipes up to dismiss it and the tag line “Take Your Time” appears as the duo embrace.

So are Apple and Uber the new power couple? We’ve reached out to both to find out which company proposed the commercial, who paid for it and whether it will be airing on television. We’ll update when we hear back.

https://twitter.com/AppStore/status/657210973669818373

This article originally appeared on Recode.net.

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