Crucial problem for today’s media executives: They’d like to find a new generation of viewers and listeners, but they don’t know where to look for them.
New Storytellers, New Starmakers: Vine and DigiTour Are Coming to Code/Media
They turned six seconds into mini-movies, and YouTube stars into touring stars. So what’s next?
Peter Kafka covered media and technology, and their intersection, at Vox. Many of his stories can be found in his Kafka on Media newsletter, and he also hosts the Recode Media podcast.
Maybe Jason Mante and Meridith Valiando Rojas can help.
Because both of them make a living in new media — media so new it didn’t exist a few years ago.
Mante is in charge of user experience at Vine, Twitter’s ultra-short video service that kids flock to when they want to remix, and rewatch, Drake videos. Before he joined Vine, Mante worked in movies, marketing and a metal band.
Valiando Rojas is the CEO of DigiTour, the company that brings Vine stars, YouTube stars and Snapchat stars onstage, where thousands of kids pay real money to see them. Viacom, the company that used to own youth culture, just bought a piece of her business.
Oh. And Mante and Valiando Rojas have another thing in common: Both of them will be at Code/Media, our annual conference dedicated to the intersection of media and technology. Kara Swisher, Walt Mossberg and I are hosting it in Laguna Niguel, Calif., next February 17 and 18, and you should join us.
When you do, you’ll find fascinating people onstage, in candid, unscripted conversation — in addition to the folks we just talked about, for instance, we’ll have the CEOs of Hulu, Vevo, the Financial Times and Major League Baseball’s Advanced Media unit.
And you’ll find people who are just as interesting offstage: Executives, entrepreneurs and investors, all of whom are trying to suss out the challenges and opportunities created when technology disrupts the media business.
This sounds great, right? It is. And it’s in Southern California in February, which is pretty great, too. If you sign up before the end of October — that is, in the next few days — you’ll save some money on the registration. So head over here, and we’ll see you there.
This article originally appeared on Recode.net.
