Skip to main content

The context you need, when you need it

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our own.

We rely on readers like you to fund our journalism. Will you support our work and become a Vox Member today?

Join now

Uber Users Are Waiting to Buy Cars Because of Uber

The auto industry is Uber’s next nemesis.

Harsh Marnad/Shutterstock

Some Uber passengers said they’re waiting to buy a car because of the ride-hailing app, according to a new survey out from consulting firm Frank N. Magid Associates.

Of the 2,000 Uber users surveyed, 22 percent said they were holding off on a car purchase thanks to the service. Magid’s director of research, Andrew Hare, told Re/code the firm funded the study.

Uber is an app that allows you to request a ride from black-car services or independent drivers. For years, Uber CEO Travis Kalanick has said the company’s real competitor isn’t taxis or Lyft — it’s the auto industry. He wants ride-hailing to replace car ownership.

A few caveats to the data: Magid didn’t survey non-Uber users to find out what percentage are waiting to buy a car, so we don’t have a benchmark to compare the data points. However, since Uber users were specifically asked if they’re holding off buying a car because of Uber, the results are still significant. Magid also didn’t ask Uber users whether they plan on forgoing car ownership altogether.

Although Uber has been trumpeted as a big tech winner with its $51 billion valuation, leaked financial documents show it’s far from profitable. Taking a chunk of the auto industry’s business will help it mature into its valuation. To keep the cost of rides low and drivers’ paychecks high, the company needs as many people as possible using its service.

The results from the Magid survey fit larger trends in addition to the question of automobile ownership. Millennials are less likely to have their driver’s license or buy a car, telling researchers that they’re not able to afford them.

This article originally appeared on Recode.net.

More in Technology

Podcasts
Are humanoid robots all hype?Are humanoid robots all hype?
Podcast
Podcasts

AI is making them better — but they’re not going to be doing your chores anytime soon.

By Avishay Artsy and Sean Rameswaram
Future Perfect
The old tech that could help stop the next airborne pandemicThe old tech that could help stop the next airborne pandemic
Future Perfect

Glycol vapors, explained.

By Shayna Korol
Future Perfect
Elon Musk could lose his case against OpenAI — and still get what he wantsElon Musk could lose his case against OpenAI — and still get what he wants
Future Perfect

It’s not about who wins. It’s about the dirty laundry you air along the way.

By Sara Herschander
Life
Why banning kids from AI isn’t the answerWhy banning kids from AI isn’t the answer
Life

What kids really need in the age of artificial intelligence.

By Anna North
Culture
Anthropic owes authors $1.5B for pirating work — but the claims process is a Kafkaesque messAnthropic owes authors $1.5B for pirating work — but the claims process is a Kafkaesque mess
Culture

“Your AI monster ate all our work. Now you’re trying to pay us off with this piece of garbage that doesn’t work.”

By Constance Grady
Future Perfect
Some deaf children are hearing again because of a new gene therapySome deaf children are hearing again because of a new gene therapy
Future Perfect

A medical field that almost died is quietly fixing one disease at a time.

By Bryan Walsh