Twitter is testing a new ad unit that lets users swipe left and right to see a number of different promoted tweets in their Timeline instead of just one.
You Can Now Scroll Between Twitter Promoted Tweets
Another new ad test from Twitter.
Anthony Quintano for Re/code
The ad unit, which a company spokesperson confirmed is just a test, has been in use for a couple weeks, but it’s clearly expanding (including to Re/code’s staff).
Essentially, it’s a way to get more app install ads in front of more users.
Instagram launched a similar ad unit earlier this month, which it calls a “carousel,” that includes multiple sponsored posts instead of app install ads.
It’s not the only ad test Twitter is experimenting with. It’s also testing promoted tweets on user profile pages.
This article originally appeared on Recode.net.
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