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Hillary Clinton’s first campaign video, by the numbers

Dylan Matthews
Dylan Matthews was a senior correspondent and head writer for Vox’s Future Perfect section. He is particularly interested in global health and pandemic prevention, anti-poverty efforts, economic policy and theory, and conflicts about the right way to do philanthropy.

Number of people in Hillary Clinton’s announcement video besides Hillary Clinton: 38

Number of women: 20

Number of people of color: 13

Number of women of color: 7

Number of non–Hillary Clinton speaking roles: 13

Number of speaking roles for non–Hillary Clinton women: 8

Number of speaking roles for people of color: 7

Number of speaking roles for women of color: 5

Number of same-sex couples: 2

Number of seconds until Hillary Clinton first appears: 91

Number of seconds with Clinton talking or onscreen: 37

Number of references to career readiness: 2

Number of references to motherhood: 3

Number of references to school or college: 2

Number of references to inequality: 1

Number of concrete policies mentioned: 0

Number of times the name “Hillary Clinton” is spoken: 0

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