Skip to main content

The context you need, when you need it

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our own.

We rely on readers like you to fund our journalism. Will you support our work and become a Vox Member today?

Join now

Path in Talks to Sell Social Networking App to South Korea’s KakaoTalk

KakaoTalk is looking for a foothold in Indonesia, where Path is actually quite popular.

Path

Path is in serious talks to sell its original social networking app, known as Path Classic, to the makers of South Korean messaging app KakaoTalk, according to multiple sources familiar with the deal.

The potential acquisition — the terms of which are still unknown — would give KakaoTalk’s parent company Daum Kakao a major foothold in Indonesia, where Path is a leading social app. The company has 30 million active users, the majority of whom live in Indonesia.

Selling off Path Classic would extract San Francisco-based Path from its somewhat strange position of making an app that never gained traction at home in the United States, and is primarily used in a country halfway around the world by an audience that has proven hard to monetize.

Nearly five years after it first released its private small-group social network app, Path has now reoriented itself as a sort of app studio, adding a messaging spinoff called Path Talk (that also allows people to message businesses), and a selfie GIF app called Kong, which was released just last week. Tellingly, perhaps, it’s only available to users in the United States.

Sources familiar with the conversations say Path, which has raised more than $75 million in funding, would continue to operate independently after selling off the social networking app.

Path has been a frequent target of rumor speculation, and it has been widely reported that Google had made a $100 million offer for the company within its first few months of launching. This, however, appears to be the real deal.

Path declined to comment. Daum Kakao did not immediately respond to a request for comment. (Update: A Daum Kakao spokesperson also declined to comment.)

In the global fight for messaging apps, competitors tend to dominate on a country-by-country basis: KakaoTalk in its home base of South Korea; Line in Japan and much of Southeast Asia; WeChat in China; and WhatsApp in many other places around the world.

According to sources, KakaoTalk and Line have both been spending enormous amounts of money on marketing — thought to be tens of millions of dollars — on trying to acquire market share in Indonesia, the largest country in Southeast Asia with a population of 250 million, many of whom are exceedingly active on mobile and social apps.

An acquisition would help bring a return to Path’s investors, which include First Round Capital, Shasta Ventures, Greylock Partners, Index Ventures, Kleiner Perkins Caufield & Byers — and, most recently, Indonesia’s Bakrie Global Group.

This article originally appeared on Recode.net.

See More:

More in Technology

Podcasts
Are humanoid robots all hype?Are humanoid robots all hype?
Podcast
Podcasts

AI is making them better — but they’re not going to be doing your chores anytime soon.

By Avishay Artsy and Sean Rameswaram
Future Perfect
The old tech that could help stop the next airborne pandemicThe old tech that could help stop the next airborne pandemic
Future Perfect

Glycol vapors, explained.

By Shayna Korol
Future Perfect
Elon Musk could lose his case against OpenAI — and still get what he wantsElon Musk could lose his case against OpenAI — and still get what he wants
Future Perfect

It’s not about who wins. It’s about the dirty laundry you air along the way.

By Sara Herschander
Life
Why banning kids from AI isn’t the answerWhy banning kids from AI isn’t the answer
Life

What kids really need in the age of artificial intelligence.

By Anna North
Culture
Anthropic owes authors $1.5B for pirating work — but the claims process is a Kafkaesque messAnthropic owes authors $1.5B for pirating work — but the claims process is a Kafkaesque mess
Culture

“Your AI monster ate all our work. Now you’re trying to pay us off with this piece of garbage that doesn’t work.”

By Constance Grady
Future Perfect
Some deaf children are hearing again because of a new gene therapySome deaf children are hearing again because of a new gene therapy
Future Perfect

A medical field that almost died is quietly fixing one disease at a time.

By Bryan Walsh