Skip to main content

The context you need, when you need it

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our own.

We rely on readers like you to fund our journalism. Will you support our work and become a Vox Member today?

Join now

Zynga Acquires Mark Pincus’s Incubator, Superlabs

Acquisition price: $1.

Asa Mathat

Zynga has acquired Superlabs, the incubator (or “Pincubator,” as Kara Swisher called it in November) founded by Zynga CEO Mark Pincus before he returned to the company he co-founded in April.

The deal, which is clearly a talent acquisition, included a price of just $1, but could amount to a lot more depending on employee compensation packages and stock grants. The grants for Superlabs’ nine employees may include as much as 1.1 million shares of Zynga stock, according to a filing with the Securities and Exchange Commission.

Pincus started the incubator (or startup factory) after stepping down as CEO of Zynga back in April 2014. The idea was to use his own money — he has invested $2.2 million in Superlabs, according to SEC documents — to build out ideas and projects that he had been mulling.

As part of the acquisition, Zynga can “secure the rights in tech and related IP” that were created at the lab, too.

This article originally appeared on Recode.net.

See More:

More in Technology

Future Perfect
The 5 most unhinged revelations from Elon Musk’s lawsuit against OpenAIThe 5 most unhinged revelations from Elon Musk’s lawsuit against OpenAI
Future Perfect

The Musk v. OpenAI trial is over. Here are the receipts.

By Sara Herschander
Podcasts
Are humanoid robots all hype?Are humanoid robots all hype?
Podcast
Podcasts

AI is making them better — but they’re not going to be doing your chores anytime soon.

By Avishay Artsy and Sean Rameswaram
Future Perfect
The old tech that could help stop the next airborne pandemicThe old tech that could help stop the next airborne pandemic
Future Perfect

Glycol vapors, explained.

By Shayna Korol
Future Perfect
Elon Musk could lose his case against OpenAI — and still get what he wantsElon Musk could lose his case against OpenAI — and still get what he wants
Future Perfect

It’s not about who wins. It’s about the dirty laundry you air along the way.

By Sara Herschander
Life
Why banning kids from AI isn’t the answerWhy banning kids from AI isn’t the answer
Life

What kids really need in the age of artificial intelligence.

By Anna North
Culture
Anthropic owes authors $1.5B for pirating work — but the claims process is a Kafkaesque messAnthropic owes authors $1.5B for pirating work — but the claims process is a Kafkaesque mess
Culture

“Your AI monster ate all our work. Now you’re trying to pay us off with this piece of garbage that doesn’t work.”

By Constance Grady