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Code/Media 2015: Tyler, the Creator and WhaleRock’s Lloyd Braun

by Peter Kafka
Asa Mathat
Peter Kafka
Peter Kafka covered media and technology, and their intersection, at Vox. Many of his stories can be found in his Kafka on Media newsletter, and he also hosts the Recode Media podcast.

Tyler, the Creator has huge followings on Twitter and Tumblr, but he wants his fans on those services to start following him on his own thing. Tyler and Whalerock’s Lloyd Braun, the former ABC and Yahoo exec, explain what they’re up to and why they’re doing it. Interviewed by Peter Kafka.

This article originally appeared on Recode.net.

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