Silicon Valley companies have long been leaders in the fight for LGBT rights, so it is little surprise that they were quick to celebrate Friday’s ruling legalizing same-sex marriage.
Tech Companies Find a Rainbow of Ways to Celebrate Same-Sex Marriage Ruling
As one friend put it, their Facebook feed looks like a unicorn throwing up rainbows.
Re/code
But what was noteworthy were all the clever ways they found to do so.
Uber changed its app so that its cars left a rainbow trail on the map. Facebook offered users a way to add a rainbow flag over their existing profile pic. Twitter added a rainbow heart icon when using the hashtag LoveWins.
Google celebrated in a number of ways, including an animated gif of the Android mascot waving a rainbow flag and a surprise that shows up when searching for LGBT-related terms such as “marriage equality.”
Brands from AT&T to Vimeo changed their logos to rainbow colors while executives from Starbucks CEO Howard Schultz to openly gay Apple CEO Tim Cook were quick to praise the ruling.
https://twitter.com/tim_cook/status/614449483292618752
Even Hobby Lobby got in on the act, offering 50 percent off home accents. (Wait, I’m being told that was unrelated.)
Techies were also well represented at a White House reception Wednesday, where President Obama highlighted recent accomplishments, while noting the importance of the then-pending Supreme Court decision.
Cynics will point out here that brands were also being quick to capitalize on the ruling in an attempt to create affinity. And they have a point, but who wants to be cynical on a day like this?
This article originally appeared on Recode.net.
