Skip to main content

The context you need, when you need it

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our own.

We rely on readers like you to fund our journalism. Will you support our work and become a Vox Member today?

Join now

One quote that perfectly explains Donald Trump’s appeal

Donald Trump talks to reporters outside the Capitol at a rally against the nuclear deal with Iran on September 9, 2015.
Donald Trump talks to reporters outside the Capitol at a rally against the nuclear deal with Iran on September 9, 2015.
Donald Trump talks to reporters outside the Capitol at a rally against the nuclear deal with Iran on September 9, 2015.
Jonathan Allen/Vox

It’s been frustrating for Donald Trump’s rivals to watch him catch fire with the Republican base even though he’s not a traditional conservative.

Jeb Bush’s campaign put up a web ad called “The Real Donald Trump” to highlight his past support for abortion rights and universal health care.

But as Brian McCormack, a 68-year-old resident of Vienna, Virginia, explained to me at a Wednesday rally against the Iran nuclear deal, Trump’s appeal isn’t about what or who he stands for — it’s about what and who he stands against.

“I’m not convinced that Trump is a true conservative, but the enemy of my enemy is my friend. I judge him in part by all the people he antagonizes.”

The list of Trump targets is long and growing by the day: Barack Obama, Hillary Clinton, House Speaker John Boehner, Bush, Carly Fiorina’s face, the rest of the GOP presidential field, Megyn Kelly, Rosie O’Donnell, political correctness, American decline, hedge fund managers, China, Mexican immigrants, and the Iran deal.

What Trump has been able to do so effectively — and McCormack’s remark makes this point succinctly — is paper over his differences with Republican base voters on orthodoxy and policy by galvanizing them around their disdain for anything that smacks of the political establishment. GOP voters can even reward Trump for straying from their own beliefs because it is his very independence from institutions and conventions that they appreciate about him.

For Bush, Sen. Marco Rubio, and Wisconsin Gov. Scott Walker, the world has been turned on its head. There used to be one central question for Republican primary hopefuls: Can you govern as a conservative? They’ve spent their careers, and this campaign, trying to prove that they can, and, of course, that Trump has no record to run on and no rightful claim to conservative ideology. But Republican voters don’t seem to care about that. In fact, the sought-after endorsements and blessings bestowed on other candidates by one faction of the party or another might actually hurt in this election. As long as no institutions are safe from the ire of the conservative base, Trump will do well by continuing to focus on antagonizing guardians of the establishment.

More in Politics

Podcasts
The Supreme Court abortion pills case, explainedThe Supreme Court abortion pills case, explained
Podcast
Podcasts

How Louisiana brought mifepristone back to SCOTUS.

By Peter Balonon-Rosen and Sean Rameswaram
Politics
Trump’s China policy is nearly the exact opposite of what everyone expectedTrump’s China policy is nearly the exact opposite of what everyone expected
Politics

As Trump heads to China, attention and resources are being shifted from Asia to yet another war in the Middle East.

By Joshua Keating
Politics
Are far-right politics just the new normal?Are far-right politics just the new normal?
Politics

Liberals are preparing for a longer war with right-wing populists than they once expected.

By Zack Beauchamp
The Logoff
Flavored vapes doomed Trump’s FDA headFlavored vapes doomed Trump’s FDA head
The Logoff

Why Marty Makary is out at the FDA, briefly explained.

By Cameron Peters
Politics
Virginia Democrats’ irresponsible new plan to save their gerrymanderVirginia Democrats’ irresponsible new plan to save their gerrymander
Politics

Democrats just handed the Supreme Court’s Republicans a loaded weapon.

By Ian Millhiser
The Logoff
Can Trump lower gas prices?Can Trump lower gas prices?
The Logoff

What suspending the gas tax would mean for you, briefly explained.

By Cameron Peters