At Apple’s product launch event today in California, the company revealed two new details about its iPhone and iPad businesses. These aren’t massive disclosures, or even very surprising, but offer additional nuance about the relative popularity of specific Apple products.
Apple just revealed two nuances about iPhone and iPad sales
These new details aren’t surprising, but they offer additional information about the relative popularity of specific Apple products.
Justin Sullivan/Getty Images
Apple sold 30 million four-inch iPhones last year
While revealing the new, four-inch iPhone SE, executive Greg Joswiak noted that Apple sold more than 30 million iPhones with four-inch screens in 2015 — iPhone 5s and 5c devices, which both debuted in 2013.
For context, 30 million would represent about 13 percent of the 231.5 million total iPhones sold by Apple in 2015. This suggests its larger, more recent models, such as the latest iPhone 6s and 6s Plus, represented the remaining sales — a large, expected majority.
Those 30 million shipments are not an insignificant amount, and surely the hope is that a new, more powerful, less expensive iPhone SE can drive even greater sales, especially among value seekers, such as people buying smartphones in emerging markets.
As Andreessen Horowitz partner Benedict Evans notes, it also means Apple hasn’t been playing much of a role in the global mid-priced smartphone market, which is dominated by Google Android devices.
https://twitter.com/benedictevans/status/711970536415363072
Apple has sold more than 200 million 9.7-inch iPads
This stat was cited by Apple SVP Phil Schiller as he revealed the company’s new, 9.7-inch iPad Pro.
What does it mean? Through 2015, Apple had sold more than 308 million iPads, and it has potentially shipped around 10 million more this quarter.
So, very roughly, 200 million standard-sized, 9.7-inch iPads represents about two-thirds of all iPads sold since the tablet’s debut in 2010. This also suggests the smaller, cheaper iPad mini has represented about one-third of iPads sold all-time. (The big, 12.9-inch iPad Pro didn’t launch until late 2015 and hasn’t likely sold in large numbers.)
But the iPad mini didn’t launch right away — it only joined the lineup in late 2012, after Apple had already sold almost 100 million 9.7-inch iPads. That leaves roughly 100 million more 9.7-inch iPads, and a bit more than 200 million total iPads sold since then. Considering this, the mini has likely represented around half of iPad sales since its launch.
This article originally appeared on Recode.net.
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