Skip to main content
The homepageVoxVox logo
The homepageVoxVox logo

The context you need, when you need it

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our own.

We rely on readers like you to fund our journalism. Will you support our work and become a Vox Member today?

Join now

Play ball! Disney’s deal to buy into Major League Baseball’s video business is on.

The deal values BAM Tech at $3.5 billion, Bloomberg reports.

by Dan Frommer
Chicago Cubs v Cincinnati Reds
Chicago Cubs v Cincinnati Reds
Photo by Joe Robbins/Getty Images

After a long warm-up, Disney is indeed buying a one-third stake in Major League Baseball Advanced Media’s video unit, Bloomberg’s Scott Soshnick reports. The deal reportedly values the firm, BAM Tech, at $3.5 billion, and gives Disney the right to buy another third of the company later — similar terms as Recode reported last month.

As Peter Kafka explained then:

BAM Tech is MLBAM boss Bob Bowman’s attempt to extract value for the video infrastructure business he has built up over the past few years. The company started by powering streaming services for baseball’s 30 teams, but has since started handling clients that range from Disney’s ESPN to Time Warner’s HBO. Disney would presumably be interested in owning the company so it could build out its own direct-to-consumer streaming services.

Reps for MLB and ESPN didn’t immediately respond to requests for comment.

This article originally appeared on Recode.net.

See More:

Most Popular

  1. Take a mental break with the newest Vox crossword
  2. We’re asking the wrong question about the hantavirus outbreak
  3. Virginia Democrats’ irresponsible new plan to save their gerrymander
  4. Trump’s China policy is nearly the exact opposite of what everyone expected
  5. Are far-right politics just the new normal?

More in Technology

Podcasts
Are humanoid robots all hype?Are humanoid robots all hype?
Podcast
Podcasts

AI is making them better — but they’re not going to be doing your chores anytime soon.

By Avishay Artsy and Sean Rameswaram
Future Perfect
The old tech that could help stop the next airborne pandemicThe old tech that could help stop the next airborne pandemic
Future Perfect

Glycol vapors, explained.

By Shayna Korol
Future Perfect
Elon Musk could lose his case against OpenAI — and still get what he wantsElon Musk could lose his case against OpenAI — and still get what he wants
Future Perfect

It’s not about who wins. It’s about the dirty laundry you air along the way.

By Sara Herschander
Life
Why banning kids from AI isn’t the answerWhy banning kids from AI isn’t the answer
Life

What kids really need in the age of artificial intelligence.

By Anna North
Culture
Anthropic owes authors $1.5B for pirating work — but the claims process is a Kafkaesque messAnthropic owes authors $1.5B for pirating work — but the claims process is a Kafkaesque mess
Culture

“Your AI monster ate all our work. Now you’re trying to pay us off with this piece of garbage that doesn’t work.”

By Constance Grady
Future Perfect
Some deaf children are hearing again because of a new gene therapySome deaf children are hearing again because of a new gene therapy
Future Perfect

A medical field that almost died is quietly fixing one disease at a time.

By Bryan Walsh