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Full video: Andy Dunn, CEO of Bonobos, from Code Commerce

Dunn discusses running a group of digital-first brands.

by Kat Borgerding
Bonobos CEO Andy Dunn sits on stage at Code Commerce 2017.
Bonobos CEO Andy Dunn sits on stage at Code Commerce 2017.
Keith MacDonald
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Everything important from Code Commerce, a forum on the future of commerce
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Andy Dunn, Bonobos CEO and SVP of Digital Consumer Brands at Walmart, talked with Recode’s Jason Del Rey on Wednesday at Code Commerce.

When Dunn co-founded Bonobos in 2007, the idea of digitally native vertical brands didn’t really exist.

Dunn has since extended the Bonobos brand into the brick-and-mortar world with more than 30 showrooms where customers can try on clothes and order them for home delivery. After selling Bonobos to Walmart for $310 million, Dunn has a new purview: Running a group of digital-first brands with cult followings — Bonobos and ModCloth — under the umbrella of a new corporate owner whose brand doesn’t appeal to the same shoppers.

Watch Dunn’s full interview below.

This article originally appeared on Recode.net.

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