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Bayard Winthrop

Author

CEO, American Giant

Latest articles by Bayard Winthrop

Technology
Black Friday isn’t dead. It’s just irrelevant.Black Friday isn’t dead. It’s just irrelevant.
Technology

We’re not buying it anymore.

By Bayard Winthrop
Technology
Why That Black Friday ‘Doorbuster’ Sale Is Costing YouWhy That Black Friday ‘Doorbuster’ Sale Is Costing You
Technology

Consumers are ultimately cheated by sales, despite feeling psychologically satisfied with the perceived savings.

By Bayard Winthrop

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