Skip to main content

The context you need, when you need it

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our own.

We rely on readers like you to fund our journalism. Will you support our work and become a Vox Member today?

Join now

Twitter just got twice as bad

The social media platform is considering doubling character limits.

Twitter.
Twitter.
Bethany Clarke/Getty Images

Twitter is potentially doubling its character limit from 140 to 280, with the company announcing on Tuesday that it will let a small group of users test the feature before possibly rolling it out further.

In the interest of fairness, I will allow Twitter’s nonsense argument to go into this article. It apparently comes down to differences in languages, as explained by Aliza Rosen, product manager at Twitter:

For example, when I (Aliza) Tweet in English, I quickly run into the 140 character limit and have to edit my Tweet down so it fits. Sometimes, I have to remove a word that conveys an important meaning or emotion, or I don’t send my Tweet at all. But when Iku Tweets in Japanese, he doesn’t have the same problem. He finishes sharing his thought and still has room to spare. This is because in languages like Japanese, Korean, and Chinese you can convey about double the amount of information in one character as you can in many other languages, like English, Spanish, Portuguese, or French.

Here’s why I, a prolific Twitter user, do not like this change: As Rosen acknowledges, Twitter is about brevity. It is supposed to make you think about removing words to make your thoughts snappier and your messages more concise. In a world filled with way too much overly long writing, Twitter brings back word and character limits that force you to get to the point.

Just look at this monstrosity, which could have been half the size and conveyed the exact same point:

If that doesn’t convince you, consider that President Donald Trump may soon have double the characters on Twitter.

More in Culture

Life
What is an aging face supposed to look like?What is an aging face supposed to look like?
Life

When bodies and appearances are malleable, what does that mean for the person underneath?

By Allie Volpe
Video
What would J.R.R. Tolkien think of Palantir?What would J.R.R. Tolkien think of Palantir?
Play
Video

How The Lord of the Rings lore helps explain the mysterious tech company.

By Benjamin Stephen
Climate
The climate crisis is coming for your groceriesThe climate crisis is coming for your groceries
Climate

Extreme heat is already wiping out soy, coffee, berries, and Christmas trees. Farm animals and humans are suffering too.

By Ayurella Horn-Muller
Future Perfect
The surprisingly strong case for feeling great about your coffee habitThe surprisingly strong case for feeling great about your coffee habit
Future Perfect

Your morning coffee is one of modern life’s underrated miracles.

By Bryan Walsh
Good Medicine
Do health influencers actually know what they’re talking about?Do health influencers actually know what they’re talking about?
Good Medicine

Most health influencers don’t have real credentials — but they are more influential than ever.

By Dylan Scott
Life
Why banning kids from AI isn’t the answerWhy banning kids from AI isn’t the answer
Life

What kids really need in the age of artificial intelligence.

By Anna North