Skip to main content

The context you need, when you need it

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our own.

We rely on readers like you to fund our journalism. Will you support our work and become a Vox Member today?

Join now

How one woman used fashion to reclaim her Muslim American identity

Startup co-founder, fashionista, skateboarder, NASA technical engineer, and mipster. Layla Shaikley doesn’t just embody the new term, which means “Muslim hipster” — she helped coin it.

“The mainstream view is so misrepresentative of so many young Muslim Americans,” she says. “They were generally represented in one way, instead of an amalgamation of many identities.”

To young Muslim Americans like her who grew up without role models in the media, Shaikley says, “Nothing represents you right now, which is why you have to take control of our narrative and make something that represents you.”

So Shaikley got some friends together and filmed a video. “Somewhere in America #MIPSTERZ” shows her skating alongside her friends in the streets of New York City. Dressed in their mipster best, they vogue for the camera, ride motorcycles, and lounge on fire escape stairwells. US Olympiad Ibtihaj Muhammad pulls off her fencing mask, revealing her hijab underneath. In the background, Jay Z’s “Somewhere in America” plays. Two years — and one viral rise in popularity — later, Shaikley is at the forefront of a mipster cultural movement she helped create.

In the latest installment of Vox’s The Secret Life of Muslims, Layla Shaikley opens up about the surprising new places #MIPSTERZ life has taken her.

More in Video

Video
What would J.R.R. Tolkien think of Palantir?What would J.R.R. Tolkien think of Palantir?
Play
Video

How The Lord of the Rings lore helps explain the mysterious tech company.

By Benjamin Stephen
America, Actually
The progressive plan to reclaim the working classThe progressive plan to reclaim the working class
Podcast
America, Actually

Progressive caucus chair Rep. Greg Casar on his movement’s new playbook.

By Astead Herndon
Video
The Department of Holy WarThe Department of Holy War
Play
Video

What Pete Hegseth’s fascination with the Crusades can tell us about the war in Iran.

By Nate Krieger
Video
Live Nation lost. Will anything change for ticket prices?Live Nation lost. Will anything change for ticket prices?
Play
Video

A jury ruled Live Nation and Ticketmaster a monopoly, but what that means for ticket prices is not so simple.

By Frank Posillico
Eating the Ocean
Why are states unleashing millions of these fish?Why are states unleashing millions of these fish?
Play
Eating the Ocean

America’s fishing paradox.

By Nate Krieger
Video
Why Americans can’t escape credit card debtWhy Americans can’t escape credit card debt
Play
Video

Credit card APRs are now as high as 20 percent.

By Frank Posillico